01 // PRODUCT SELECTOR // GUIDED COMMERCE ENGINE
2024 – PRESENT
PROBLEM:
Brand Stores lacked an interactive guided-selling mechanism for complex product catalogs. Advertisers needed a self-service, branching recommendation quiz that could run embedded inside third-party storefronts without custom engineering overhead.
ARCHITECTURE:
Built in React with a deterministic client-side recommendation engine and dynamic branching logic. Engineered to execute seamlessly across Amazon’s web, mobile, and in-app webview runtimes under strict bundle-size and latency budgets. Zero third-party dependencies, built entirely with human-authored client logic.
OUTCOME:
Adopted as one of Amazon Brand Stores' flagship interactive self-service widgets; deployed globally across high-traffic brand storefronts.